Francesco Coco collection: focus on “Milano Rossonera”

Francesco Coco collection: focus on “Milano Rossonera”

Time to start introducing the new “limited edition” models of the collection created in collaboration with Francesco Coco. Why Coco? Francesco hasn’t just been a great football player. He is an expert “fashion lover” and he has probably been the very first footballer to win the front cover of the most famous gossip magazine and... Read More »
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Hipster, funky or dapper? We are simply Via Calzabigi…

Hipster, funky or dapper? We are simply Via Calzabigi…

We often ask ourselves why a potential customer should really buy Via Calzabigi socks. After all there are thousands of shops which sell design socks with fascinating shapes and colors. One can easily argue that such socks have a similar style. Maybe our style is a bit more funky? Or maybe it’s more “hipster” but... Read More »
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A fun way to tell stories about our brand

A fun way to tell stories about our brand

The world wide web is literally inundated with socks of all types and we are well aware of it. Right from the start of our business, we decided that telling stories about the brand Via Calzabigi with unconventional methods was part of our strategy. Too often people think too much before purchasing a pair of... Read More »
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The new photo shoot with Giacomo and Emanuel

The new photo shoot with Giacomo and Emanuel

Organizing a new photo shoot is always fun. We must try to effectively communicate the intangible values of our brand through the power of the images. The value is definetely intangible because it is impossible to touch and feel our socks through a photo. All you can do is to see and imagine. Giacomo is... Read More »
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