This is why we give away our socks!

This is why we give away our socks!

We have been running a few contests to give away Via Calzabigi’s socks to our users. In one case, we select a Facebook user who shares and comments our post, as long as he is following our Page, and we reward him or her by shipping a free pair of socks. In another case, if... Read More »
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3 stories to match a pair of “funky” socks to an event

3 stories to match a pair of “funky” socks to an event

First of all, it is important to possess a bit of “healthy” anti-conformism. If you want to stand out, you need to show off a distinguishing element in our look, well matched with a personal way to appear and with the circumstances. That does need a tad of courage. On the other hand, being stylish... Read More »
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Francesco Coco collection: focus on “Milano Rossonera”

Francesco Coco collection: focus on “Milano Rossonera”

Time to start introducing the new “limited edition” models of the collection created in collaboration with Francesco Coco. Why Coco? Francesco hasn’t just been a great football player. He is an expert “fashion lover” and he has probably been the very first footballer to win the front cover of the most famous gossip magazine and... Read More »
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Hipster, funky or dapper? We are simply Via Calzabigi…

Hipster, funky or dapper? We are simply Via Calzabigi…

We often ask ourselves why a potential customer should really buy Via Calzabigi socks. After all there are thousands of shops which sell design socks with fascinating shapes and colors. One can easily argue that such socks have a similar style. Maybe our style is a bit more funky? Or maybe it’s more “hipster” but... Read More »
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The new photo shoot with Giacomo and Emanuel

The new photo shoot with Giacomo and Emanuel

Organizing a new photo shoot is always fun. We must try to effectively communicate the intangible values of our brand through the power of the images. The value is definetely intangible because it is impossible to touch and feel our socks through a photo. All you can do is to see and imagine. Giacomo is... Read More »
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Colored socks for women: a style that can’t be unnoticed

Colored socks for women: a style that can’t be unnoticed

Via Calzabigi is a brand which was initially created for men. Our research and trend analysis was mainly dedicated to mens fashion mainly because of the characteristics of the market and the degree of competition. Over time, we started to ask ourselves whether it would have made sense to shift our attention towards the female... Read More »
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