Francesco Coco collection: focus on “Milano Rossonera”

Francesco Coco collection: focus on “Milano Rossonera”

Time to start introducing the new “limited edition” models of the collection created in collaboration with Francesco Coco. Why Coco? Francesco hasn’t just been a great football player. He is an expert “fashion lover” and he has probably been the very first footballer to win the front cover of the most famous gossip magazine and... Read More »
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A fun way to tell stories about our brand

A fun way to tell stories about our brand

The world wide web is literally inundated with socks of all types and we are well aware of it. Right from the start of our business, we decided that telling stories about the brand Via Calzabigi with unconventional methods was part of our strategy. Too often people think too much before purchasing a pair of... Read More »
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The new photo shoot with Giacomo and Emanuel

The new photo shoot with Giacomo and Emanuel

Organizing a new photo shoot is always fun. We must try to effectively communicate the intangible values of our brand through the power of the images. The value is definetely intangible because it is impossible to touch and feel our socks through a photo. All you can do is to see and imagine. Giacomo is... Read More »
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Why subscribing to “Via Calzabigi” Sock Club?

Why subscribing to “Via Calzabigi” Sock Club?

In US there are several “Sock Clubs” but in Europe this model is at the very beginning. The word “subscription” might not sound very nice…we understand that. It could imply “commitment” and you wonder whether there are some dodgy tricks which will prevent you from cancelling it. For this reason, it is important to say... Read More »
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Via Calzabigi socks: affordable luxury to reward your feet

Via Calzabigi socks: affordable luxury to reward your feet

We had the opportunity to shoot pictures of our socks with some very expensive shoes and accessories. It was so amazing to notice how our creations matched so perfectly with some of the extremely dapper shoes we selected. We spent so much time designing socks that could inspire those who wear it and we imagined... Read More »
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