We are perfectly aware that a beautiful pair of funky and colored socks might seem frivolous and excessive. But it is just an impression which should be forgotten.
It is true that the main function of socks is to protect feet and we admit that for too many years socks have been considered as the last priority of a wardrobe. However, over the past few years, a lot of people have discovered the socks’ magic power to fascinate.
Fashion requires madness because boredom is just around the corner. Socks are a powerful vehicle to channel your own personal style and make it explicit. This is why we talk about “Socks’ Identity”!
Socks are like an identity card of your style and for this reason we carefully study the trends and we try to associate each design to a different mood, circumstance or scenario…
A pair of socks should be comfortable and warm during winter as well as able to make your feet breathing. At the same time socks should be a statement for your style and enable anyone, with a few dollars, to render a look completely unique.
Above all, fashion socks should kill the boredom of an anonymous shirt, of the same old pair of jeans or of a ruined pair of plain shoes.
The quality and freshness of the yarns are extremely important but it is also essential to design socks thinking that they are the true protagonists of an outfit for men or for women.
Our aim is to warn you before you buy a pack of cheap grey socks made of synthetic fabrics and tell you “Hey, watch out, you have a great opportunity to avoid being boring! Try to find out what indulging in eccentric socks with harmonious shapes and awesome colors means! Let yourself be tempted and give yourself a fashion identity with a lovely pair of socks! Be a bit crazy, you won’t regret it!”.