The new collection is ready and we started our new shootings. The aim was telling interesting stories using the awesome patterns of our socks. We wanted to associate our socks to scenarios and circumstances that enable us to make people perceive what it feels like to create a personal style by wrapping your feet and calves with our soft fine cotton, with our colours combinations and with the eccentric design that typically represents our brand.
We selected two unconventional athletes, because our customers are usually not so conventional. Chiara Penco and Daniele Scatizzi are the best Italian MMA fighters. A very tough sport which needs an incredible body strength and and stamina as well as an extraordinary internal determination.
Of course we don’t want to talk about violence. Conversely, we wanted to use the smile of two sporty guys who chose to fight wildly locked in a cage.
Chiara is the current EFC world champion. Not only she is beautiful, she is also stunning and outgoing. The same is true for Daniele, an amazing athlete and a wonderful young man.
The new collection includes extravagant and more sober models, but always innovative and full of character. We focused on knee-high socks for men and ankle socks for women. In this shooting we enjoyed to sweeten up these two champions by colouring their feet, portraying them in their typical environments, in the gym or on the mats, but also in different unsual contexts.
We would like to thank Chiara Penco and Daniele Scatizzi. We are sure that they will be able to help us communicating the wonderful new Via Calzabigi collection, and we wish them all the best for their future matches